Floor
“I want my music to connect, heal and inspire, but above all I would love it if people go back to speaking the language of music and get an understanding of the impact of sound in general.”
Floor tells a sonical story based on dreamy fantasyworld that surpass reality, but always remain in service of processing emotions and reaching a catharsis. The Electronical Musical calls upon images and animates the listener with the help of sound design and sound effects. Through the use of muscal techniques mainly used in virtual multimedia, like games, movies and cartoons, the music and story is brought to life.
Floor tries to keep an open mind and doesn’t bind herself to one musical genre. She does apply recognizable popstructures that she connects to musical-cultural characteristics from the Netherlands, but also the rest of the modern Western World.
Background
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While finalizing her master studies she landed a job in the midst of the music industry at Armada Music. Here she managed 6 music studio's on two locations in terms of maintenance, bookings, facilities and social activities.
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After releasing her first EP called Paradijs, Floor started thinking about how she could turn her academic career into a professional career. She is currently in the middle of this development with pillars that focus on entrepreneurship, research skills and creative makership. She focussed on releasing her 2nd EP 'Vervlogen Tijd' and her upcoming Album 'Dystopisch Circus', while writing her master thesis and working for Armada Music.
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After completing a bachelor's degree and years of experience on stage, Floor thought to herself that it was time to develop her own creative outlets. With the help of private lessons at the Music Production Academy, she became proficient in using Ableton and producing electronic music. The Wisseloord Academy in the famous Wisseloord Studios in Hilversum subsequently helped her to create her artist profile and songwriting skills, being a professional in recording studio’s and the science of sound engineering.
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After her high school career, Floor opted for a bachelor's degree in musicology to brush up on the theoretical musical part. This study focused on musical notation, harmonization, music history and the role of music in social cultural constructs. With a choice in the direction of music and media, she has managed to delve into music in films, commercials and other multimedia forms. The minor in game studies subsequently ensured that she became a specialist in ludomusicology. Her thesis then focused on music in cartoons, specifically animated sitcoms and dark play.
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Floor has been involved with music since she was a child. She found an outlet for her creativity through private singing lessons and theater. Choosing a very specific high school: the ‘theaterhavo/vwo’ in Rotterdam gave her the opportunity to develop her singing, dancing and acting skills. She also took lessons at the Hofplein Youth Theater and has played small roles in several amateur operas and operettas.
